Don’t Just Sell Cars - Use Online Reviews to Market Your Automotive Business
Don’t Just Sell Cars: Use Online Reviews to Market Your Automotive Business
Your used auto business isn’t just trying to hype up its own reputation in order to get people on the lot, it’s fighting every bad memory anyone has ever had of overzealous salespeople.
Not all used car businesses are the same, though. We know you’re a straight shooter, but the challenge comes in getting the good word about you out to all the people looking for a ride. That’s where online reviews come in. Did you know that 92 percent of consumers now read online reviews? And, for a whopping 88 percent, their purchasing decisions are influenced by those reviews.
Word of Mouth
Each review of your business is word-of-mouth advertising to a whole bunch of new ears, and you’ll want to make sure to encourage good ones. The Real Time Reviews reputation management platform can help you rev up your online presence.
Your salespeople are out there working hard to make each sale the best experience it can be for customers. We can make it easy to convert their hard work into great reviews without extra hassle.
Close the Deal
Once your salesperson closes the deal — after giving the customer stellar service that they’ll be talking about for years to come— there’s one last step. They have a brief conversation with the customer about their sales experience and ask if they’d mind giving your business a recommendation. When they say yes, the sales rep enters their name and phone number in the Real Time Reviews app, and the customer will immediately get a text asking them if they would recommend your business.
A couple of easy steps later, and guess what? The customer leaves the lot happy, and there’s another 5-star review of your business posted to either Facebook, Google, or Edmunds.com, depending on preference and mobile OS. All 4- or 5-star reviews automatically get posted to your website. Boom! Then, rinse and repeat. You’re well on the way to setting yourself apart from your competitors.
Respond to Reviews
If you’re the type to go the extra mile, you can bolster these good reviews by responding to them personally. The Real Time Reviews app will alert you in real-time whenever a new review has been posted, so you can respond before they get stale.
Why let the salespeople at your automotive business do all the work? With Real Time Reviews, you can put your reputation to work selling your business to customers before they ever visit your lot. Contact us today to learn more.
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