Having a locally owned business requires business owners to wear many hats within their organization. Depending on the size of the business, the owner may be solely responsible for operations, sales, marketing, payroll, etc. Getting new customers can be increasingly difficult as day to day operations can make it challenging to focus on marketing and advertising. Word-of-mouth can assist established businesses gain new customers but with increasingly crowded markets and online shopping taking a bigger segment, your online reputation is key to success.

Managing your online reputation requires managing your reviews, ensuring your website and online accounts are accurate and up-to-date, and being active on social media. Updating your website and social media accounts can be an easy task even if the business owner is handling it completely. Take a few moments each month to go through your website and social media accounts to make sure all information is accurate and up-to-date. If you do not handle your website content, send a list of fixes to your designer and they can often have the information changed within a day.

Being active on social media results in driving additional traffic to your website and business by using often free methods of advertising. Just getting your business in someone’s news feed will help keep your operation fresh in their mind. Also, the advertising methods on social media are often cheap and easy ways to boost your posts to more eyes than your current number of followers.

When you link your social media accounts through Real Time Reviews, you are getting more out of each review. Real Time Reviews automatically posts positive reviews to your social media accounts as posts. You can also reply to Facebook reviews on the Real Time Reviews platform, saving you valuable time and effort. As a busy business owner, you are often caught up in the day to day needs of the business. Linking these accounts together is beneficial and effective.

Check out the video below for instructions on how to link your social media accounts.

Please feel free to reach out to the staff at Real Time Reviews for more information or assistance.

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