Marketing and catering to prospective customers is a growing medium, and with the huge presence of Millennials in the workforce and actively consuming products, businesses need to find a way to appeal to this important age group. Millennials are a generation defined by technology, and because of this, the emphasis on online marketing and customer reviews found through the Internet is worth noting.

Statistically, 50% of Millennials read other customer reviews prior to making a purchase, indicating the importance they place on overall customer satisfaction rather than the brand of the product. Combined with the quick dissemination of information through social media and blogs, and customer reviews are a widely popular source of information for Millennials.

In fact, 88% of online consumers rely on reading the customer reviews prior to making a purchase. It’s clear that online reviews have a status of often being seen as more reliable, with over half of Millennials taking the word of online reviews rather than the opinions of friends and family members. With this in mind, it’s important for businesses to take customer reviews seriously.

As a window into the insight of consumers, businesses receive an unfiltered indication of how successful they are–or whether or not they need to improve their customer service or product selections–through customer reviews. By having an acute awareness of the customers and their thoughts through their reviews, businesses can be prepared to cater to their needs and, by extension, invite Millennials to purchase their products.

Customer reviews are progressively becoming a more valuable component of shopping and business for Millennials, and because of this, businesses need to be quick to adapt to these changes. By caring about customer reviews and being aware of how Millennials react to them, your business can thrive by ensuring that your products and services meet their needs and expectations every time.

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