When you think of search optimization for your business, chances are your mind goes to what Google requires of you. So the checklist goes something like this: make sure you have a relevant keyword domain, a clean-coded website on a fast server, great fresh content and a backlink strategy to gain momentum.

While Google is still the king of search—with 63% of all US searches—Facebook is becoming a powerful tool to find local businesses. How? By leveraging the power of word of mouth.

Facebook wants you to invest in their platform. And they know that if they give you the tools to improve your local presence, it’s more likely that you’ll use Facebook Ads. While they’ll never beat Google as a search engine, they have something Google doesn’t have: your friends and family list.

Here’s how that works, and how you can make your supercharge your local Facebook page.

Two Easy Steps for Better Facebook Local Search Strategy

Make Sure Your Address and Map Location Is Correct

Sounds like a given, but you’d be amazed at how many businesses struggle with Facebook’s map. Facebook uses a third-party map called HERE for their maps, and it’s ok, but it’s no Google Maps.

You can manually choose your business’ location by using the drag and drop interface in your page’s map.

Get More Facebook Reviews

You know we’ll always talk about how reviews are a sure-way to improve your online presence. But this is more important than ever for your Facebook page. The more good reviews you get, your average will be more resistant, so to speak, against the few bad reviews you may have from time to time.

Not only that, but having more reviews will give potential new customers validation that your business is good if their friends have already reviewed you. For example, Facebook has been testing some new features that use written reviews as a way to promote your business.

According to TechCrunch, “In addition to standard information like the business’s name, address, phone number, and photos, Facebook displays how many people have rated the business, its star rating, pricing (as measured by one to four dollar signs), whether it’s open now, plus the above-mentioned social data about your friends’ visits and likes. Facebook is also using technology to parse users’ reviews in order to highlight what the business in question is known for, or what people talk about in their reviews. For example, a bakery’s review might say that “people talk about friendly service, vegan donuts and iced latte.”

People trust their friends for recommendations. And getting more reviews is the most powerful way to get people to know and trust your brand before they even buy from you.

Start Now and Improve your Online Reputation!

Getting positive reviews for your business has never been easier. Our platform will help your most satisfied customers write great comments about their experience with you. With a simple to use app, and a marketing team by your side, you can get the advantage you needed to beat your competition.

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