Many business owners deal with the problem of emotional reviews. You can probably imagine what we’re talking about. It’s the type of reviews that people write when they’re really happy or really angry.

Happy customers will leave 5-star reviews and say their experience with you literally changed their lives. Angry customers will leave 1 star reviews and say you literally ruined their lives.

The Problem with Perfect Reviews

The issue is that those over-the-top 5-star reviews won’t do you much good. In fact, a perfect score can hurt sales. According to TechCrunch, “product purchases were most influenced by reviews with an average star rating between 4.2 and 4.5.” That means that people are not expecting you to be perfect, which is great news! “Products with five-star ratings were less influenced, likely due to today’s skeptical consumers’ “too good to be true” sensibilities. Having a few less-than-perfect reviews decreases a product’s average star rating, but grows the business more.”

Too Good to be True

Most of the businesses we partner with don’t have a lot of online reviews. Most thought reviews was something that happened on its own. That there wasn’t much to do about it. So they face a scenario that looks like this:

Have three or four reviews with a 5-star rating. You have a perfect score based on a few reviews. The problem? People won’t trust those reviews. They’ll assume that those reviews are from your family and friends, or worse, you paid for those reviews.

Instead, we show them that by asking customers to leave reviews they could increase their Google and Facebook reviews score by 10 new reviews every month. That’s what we want for you. With a simple to use app, you can ask your customers to leave reviews with just one tap. You’ll be surprised at how many reviews you’ll get.

So instead of having a few reviews that people are suspicious of, your business can look like this:

Have dozens of recent reviews with different ratings. Your average score is anywhere from 3.8 to 4.8. The result? People will take the time to read your reviews and make an informed decision about you. By having many reviews and an imperfect score you easily removed the biggest obstacle for people to buy from you: trust.

A Plan to Build an Imperfect Review Score

Here are some eye-opening stats from a recent study by Invespro.

• 90 percent of consumers read online reviews before visiting a business.
• 88 percent of consumers trust online reviews as much as personal recommendations.
• 72 percent say that positive reviews make them trust a business more.
• 72 percent of consumers will take action only after reading a positive review.

Get a Better Review Score

Real Time Reviews helps you get more reviews that will help your business sell more. As you’ve seen, while you should strive for the highest customer satisfaction, it doesn’t matter if your reviews aren’t perfect. Keep in mind that 63% of consumers are more likely to purchase from a site if it has product ratings and reviews. Focus on getting reviews from your customers and see your business grow!

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